The percentage of US adults who use social media increased from 5% in 2005 to 79% in 2019. Social … Hey, do you think Telegram also can be considered as social media? There you have it for my rise of social media statistics roundup. In 2020, Facebook is the leading social network with people with 2.85 billion of 4.48 billion social media users worldwide. There were 89.00 million social media users in the Philippines in January 2021. Reach isn’t the only thing you should factor when building a marketing plan of course, but this data also allows us to think differently about how we construct a social media platform mix. Found inside – Page 233In: 30th IEEE symposium on security and privacy Number of social media users worldwide from 2010 to 2021. Available at: https://www.statista. com/statistics/278414/number-of-worldwide-social-network-users/. Last accessed 25.03.2019 ... TikTok, known as Douyin in its home market, was launched in China in September 2016. Editor's Note: This post was originally created in 2018 and has since been updated to reflect 2021 data. 54% of American social media users say Facebook is the platform they use most often. Most popular reasons for internet users worldwide to use social media as of 1st quarter 2021 [Graph]. Unfortunately, social networks looking to expand in these territories will make a lot less from the advertising profits per user, so user volume is critical for their earnings. We list the relevant social media statistics that will help you with your goals and marketing efforts. The current percentage of people using social media is 56.8%% of the worldâs total population. Please create an employee account to be able to mark statistics as favorites. How many people use social media globally? Found inside – Page 468statista (2018a) Number of social media users worldwide from 2010 to 2021 (in billions).. https:// www.statista.com/statistics/278414/number-of-worldwide-social-network-users/. Accessed 19 Feb 2018 statista (2018b) Most popular social ... Or have a question? Found inside – Page 316There are around 2.77 billion social media users worldwide (2019), up from 2.46 billion in 2017.10 This is obviously a ... “Number of social media users worldwide from 2010 to 2021 (in billions),” Statistica. the Statistics Portal, ... Our latest data show that there are 4.48 billion social media users around the world in July 2021, equating to almost 57 percent of … All social networks report growth data on the number of monthly active users or MAUâs rather than the number of accounts, as this data is more accurate for measuring actual use and territory penetration. General Social Media Usage Statistics. Due to Covid-19, 43% of Internet users are spending longer on social media platforms. Total active social media users: 3.484 billion (We Are Social) Daily time spent: People spend 2 hours and 23 minutes daily on social media browsing and messaging (GlobalWebIndex).Additionally, 98.55% of people use at least four social media channels daily (GoodFirms). And when it comes to social media statistics, Facebook tends . Globally, over 3.6 billion people use social media and the … Found insideNumber of social media users worldwide from 2010 to 2021 (in billions). www.statista.com/statistics/278414/numberof‐worldwide‐social‐network‐users/(accessed April 8, 2019). 40 O'Connor K, Pimpalkhute P, Nikfarjam A, Ginn R, Smith KL, ... Sources: Statista, Statista, Data Reportal, Social media platforms & Kepioâs Analysis. As of 2021, the number of people using social media is over 4.48 billion worldwide, with the average user accessing 6.6 social media platforms on a monthly basis. Learn more about how Statista can support your business. By region, social media growth in 2019-2020 is led by Asia: The average number of social media accounts is, The growth in the number of accounts per person is up, Firstly, the growth of multi-networking relates to the widening of, Americaâs social media growth rate between 2020 and 2021 was, The total number of users America has grown by, Out of the 46 countries surveyed, people in the Philippines spend the most daily time networking at, People in Japan spend the least daily time on networking at. Found insideThis new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. As you can see in the chart below, GWI’s research finds that younger people are more likely to say that Instagram is their “favourite” social media platform (at least in most Western markets), whereas older generations tend to prefer Facebook and WhatsApp. When looking at the top 8 social platforms by monthly active users, YouTube, LinkedIn, Twitter, and TikTok index higher in male users. Number of social media users worldwide 2010-17 with forecasts to 2021. Only 41.36% of people now access the internet on desktop (leaving 2.74% on tablets). The average penetration rate globally is 49%. Social Media Statistics 2021. Found inside – Page 40International Journal of Logistics Management, 29(2), 723–738. https://doi-org.lynx.lib.usm ... Worldwide 2010–2021. Retrieved from https://www.statista.com/statistics/278414/number-of -worldwide-social-network-users/ Statista. (2017a). A total of … Internet users spend an average of 144 minutes on social media per day. Don’t worry, we hate spam too. Social Media Users Social media usage is one of the metrics […] In 2021, there are 3.96 billion social media users around the world. Americans spend 33 minutes a day on Facebook. (b) These platforms have not published updated user figures in the past 12 months, so the user figures published here may not be as reliable as the user figures we’ve included for other platforms in this list. More than 50% of the interviewed users reported purchasing on social, with … Only 16% say they use Instagram most often, and 5% name Twitter as their most-used social media site. General social media demographics. In 2017, less than 2.5 billion people were on social media worldwide. Globally, internet users are spending more than 33% of their internet time on social media. 2021 social media usage statistics and research from my friends at Edison Research and Triton Digital, contained in the newest version of their annual The Infinite … As for other Facebook usage statistics, Messenger has 1.3 billion users, whereas 500 million people worldwide . Thank you! YouTube and WhatsApp follow this with over 2 billion, then Messenger, WeChat, and Instagram, all having 1 billion or more users. 39% of users are LinkedIn premium account holders. 67. (July 21, 2021). Globally, over 3.6 billion people use social media and the number is only projected to increase to 4.41 billion in 2025. (a) Where platforms only publish daily active user figures, or where platforms have not published recent updates to monthly active users, we've used the latest advertising reach figures published in each platform’s respective self-service advertising tools, in order to provide a more equal basis for comparison. According to platform statements, the number of social media users in the US is 240 million in 2020, meaning 72.3% of Americans are actively using sites monthly. 80% of B2B leads coming from social media are from LinkedIn. Press Release Social Media Contest Tools Market Share and Size 2021 Global Industry Growth, Manufacturers Data, Recent Trends, COVID-19 Impact and Recovery, Latest Updates, Business Prospects . Sources: PEW Research, Data Reportal, Brandwatch, Social media platforms & Kepioâs Analysis. Saudi youth make up to 75% of the total UAE population. Found inside – Page 194Global daily social media usage by age 2016. Retrieved from https://www.statista.com/statistics/613456/daily-social-media-usageworldwide-age/ Statista. (2016). ... Number of worldwide social network users 2010–2021 | Statistic. The latest (January 2021) TikTok statistics indicate that the social media platform had 689 million monthly active users globally (DataReportal, 2021). However, you can find in-depth data for LinkedIn use around the world here. Global social media Stats. Found inside – Page 33Number of social network users worldwide from 2010 to 2021. Retrieved from www.statista.com/statistics/278414/number-of-worldwide-social-network-users/. Statista. (2017b). Social media marketing usage ... As of 2020, There Were More Than 4 Billion Global Internet Users [2]. You only have access to basic statistics. Gen Zs are spending almost 45 hours a day on social media while Millennials spend an average of 38 hours YPulse 2021. The 3 most popular social media and messaging platforms are (in millions): Once again, data from GWI can help us make sense of which platforms people have the greatest affinity for, with the chart below showing overall social media platform preferences at a global level. Following that, services like AOL Instant Messenger, Live Journal, and Friendster launched all paving the way for the leader, Facebook, in 2004. 5. (3) Demographic (Population) numbers are based on data from the United Nations Population Division. The majority of internet usage comes from 3 countries, the US, China, and India. Around 78% are solely accessing platforms from their mobile phone, compared with only 1.32% visiting their social networks via only their desktop. Popular platforms like Facebook have over 65.86% of their monthly users logging in to use social media daily. In 2020, 67% of social media users of age group 18-24 use social media as a source of news. In 2021, there are 4.48 billion people actively using social media in the world, and this is an increase of 13.13% year-on-year from 3.69 billion in 2020. In second place was China (15 m), Indonesia (12 m), Brazil (11 m), Iran (9.4 m), and the USA in 6th place with 6.9 million new users. (Statista; Statista DMO, 2019) The number of mobile phone internet users in the United States is expected to reach 280.4 million in 2021, up from 275.9 million in 2020. With 2.74 billion monthly active users as of January 2021, Facebook is the biggest social media network worldwide. The average American has 7.1 social media accounts. Below we have the frequency of visits Americans have to these popular social media sites, all platforms other than Twitter get at least half of their users visiting the platform every single day. Meanwhile, YouTube, with 2.29 billion users worldwide, is the second-largest social network. Found inside – Page 298Global social media research summary. ... Retrieved from https://www.statista.com/statistics/265657/leading-product-brands-with-themost-fans-on-facebook/ ... Number of social network users worldwide from 2010 to 2021 (in billions). Quick Analysis with our professional Research Service: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Found inside – Page 869th International Symposium, DataMod 2020, Virtual Event, October 20, 2020, Revised Selected Papers Juliana Bowles, Giovanna Broccia, ... Statista: Number of social network users worldwide from 2010 to 2021 (in billions) (2019). Our latest data show that there are 4.48 billion social media users around the world in July 2021, equating to almost 57 percent of the total global (1) … Apr 7, 2021 — When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. Here are a few general social media demographic points you should know to help your brand find success: #1: In October 2020, the number of social media users worldwide passed the 4 billion mark. 45% of marketers cited "drive conversions" as a key business outcome for social in 2021. This graph shows the stats of social media in Africa based on over 10 billion monthly page views. The number of social media users in the Philippines was equivalent to 80.7% of the total population in January 2021. These individual platform user numbers tell a compelling story about the rise of social media around the world, but – on their own – they don’t tell the whole story. Global internet … It’s also worth noting that high user numbers don’t necessarily translate into preference. Japan has the second biggest audience based on the number of Twitter users (54.15 million), followed by India in third place (18.8 million). The TikTok app allows users to create 15 second videos, soundtracked by music clips. Social media usage gains from 2020 have largely ended. The spectacular year-on-year adoption of new users on the platforms is, however, slowing down. Globally, over 3.6 billion people use social media and the number is only projected to increase to 4.41 billion in 2025. Social media - Statistics & Facts Published by Statista Research Department, Feb 25, 2021 One of the defining phenomena of the present times reshaping the world as … Source: Statista - The statistic portal, (2018), Number of social network users worldwide from 2010 to 2021 (in billions) Find more statistics at Statista. In, GlobalWebIndex, und We Are Social, und GlobalWebIndex, und We Are Social, und Hootsuite, und DataReportal. The percentage of US adults who use social media increased from 5% in 2005 to 79% in 2019. 2. Fun Facts. 83.3% of total active internet users are actively using social media. YouTube - 2.29 billion. Depending on who you ask, the app was the world's second-most or fourth-most downloaded non-gaming app of . Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from, Show sources information That's nearly half of the world's population! It's demographics skew slightly older, with 30-49-year-olds making … 1. 100 Social Media Marketing Statistics You Should Know . Creating a social media marketing strategy is a must for reaching the audiences doing just that. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Insights into the world's most important technology markets, Health Market Outlook Found inside – Page 174Number of social network users worldwide from 2010 to 2021. Retrieved from Statista: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/. De Vries, Gensler and Leeflang. (2012). Popularity of brand posts ... The US social media penetration is calculated by the total number of active social network users versus the total population or those aged 13+. As of 2019 and 2020, the average daily social media usage … Found inside – Page 742. Statista: number of social media users worldwide from 2010 to 2021 (in billions). 2018. https:/ /www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/. 3. Statistica: social media usage in the United ... Global Internet usage is rising at an astronomical pace.With millions of internet users coming online each day, it won't be long until the whole world is online. The database, the full text of the report, and the underlying country-level data for all figures—along with the questionnaire, the survey methodology, and other relevant materials—are available at www.worldbank.org/globalfindex. Please authenticate by going to "My account" → "Administration". #2: A user spends an average of 2 hours and 29 hours on social media each day. A survey conducted by Monster found that 65 percent of respondents would be opening to hearing about a new job opportunity. Thanks! Social Media Use in 2021 April 7, 2021 10 facts about Americans … Surprising Social Media Recruiting Statistics (2021) Posted March 9th, 2021. . Most popular social networks worldwide as of July 2021, ranked by number of active users (in millions) Number of active users in millions Facebook YouTube … General LinkedIn statistics. The study of 46 countries with internet users aged 16 to 64 shows Japan had the lowest average number of social network accounts at 3.8, comparably India had the highest with 11.5 per person. World's Most-Used Social Media Platforms July 2021 DataReportal. Facebook: number of monthly active users worldwide 2008-2021, Instagram accounts with the most followers worldwide 2021, Number of apps available in leading app stores 2021, Most popular global mobile messaging apps 2021, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. GlobalWebIndex, and We Are Social, and GlobalWebIndex, and We Are Social, and Hootsuite, and DataReportal. Now, after 15 years of existence, Facebook has become, by far, the largest social network in the world. Social network platforms almost tripled their total user base in the last decade, from 970 million in 2010 to the number passing 4.48 billion users in July 2021. 97% of B2B marketers use LinkedIn to help drive their content marketing strategy. Found inside – Page 4January 2019's digital media statistics are shown in Figure 1 in detail. ... 2013 2014 2015 2016 2017 2018 2019 2020 2021 Number of Users in Billions Figure 2: Statista (2019), Number of Social Network Users Worldwide from 2010 to 2021, ... Found inside – Page 454Number of global social media users 2010-2021. Retrieved from https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/ Statista. (2019b). Most famous social network sites 2019, by active users. That's nearly half of the world's population! Over 2 Billion of Those Users are In Asia [3]. However, there are important differences in these preferences at a country level, and those local nuances are particularly important for marketers who are hoping to reach the right audience in the right place at just the right time. 24022021 Number of worldwide social media users 2020 by region. Every second, 11 people use social media for the first time. Added together, the world spends more than 10 billion hours using social platforms each day, which is the equivalent of nearly 1.2 million years of human existence. (65+ Statistics) Social Media Usage by Device — 4.48 billion people use social media worldwide, according to platform reports … Please contact us to get started with full access to dossiers, forecasts, studies and international data. According to Keipoâs analysis, the country with the most significant social media growth in 2019-2020 was India, with 130 million new users joining platforms – equivalent to 9.6% of their total population. Surprising to see how many accounts the average user has although the monthly usage figures suggest that actual consistent use will be marginally lower for a lot of them. The number of global social media users is expected to reach 3.1 billion by 2021. Directly accessible data for 170 industries from 50 countries (Edelman) Each year, more and more people are losing trust in mainstream media, statistics show. How many internet users worldwide visit social platforms regularly? According to StatCounter, the current mobile vs. desktop market share worldwide is weighted more towards mobile, with 55.89% of people accessing the internet on a feature or smartphone. Below we've broken down an up-to-date list of Instagram stats to help you make the most of the network in 2021. The most popular platforms in the United States are YouTube at 81.9% and Facebook at 73.4% among internet users aged 16 to 64. 93.31%. Singapore Social Media Statistics. As soon as this statistic is updated, you will immediately be notified via e-mail. 92% of B2B marketers have LinkedIn included in their digital marketing mix. You need at least a Single Account to use this feature. Published by Statista Research Department, Sep 7, 2021 How much time do people spend on social media? More than half of the world population uses social media today. Found inside – Page 251Number of social media users worldwide from 2010 to 2021 (in billions). Retrieved from www.statista .com / statistics / 278414 / number - of - worldwide - social -network - users/ Twitter. Found inside – Page 912017 International Economics Conference in Sibiu (IECS) Silvia Cristina Mărginean, Claudia Ogrean, Ramona Orăștean ... 7, 180–193 (2012) Statista – The Statistics Portal: Number of social media users worldwide from 2010 to 2021. In comparison, the time spent on networks by the average person in the US is 2 hours and 7 minutes, 18 minutes less than the global average. World health statistics 2018 focuses on the health and health-related Sustainable Development Goals (SDGs) and associated targets by bringing together data on a wide range of health-related SDG indicators. The typical user actively uses or visits an average of 6.6 different social media platforms each month, and spends an average of close to 2½ hours using social media each day. These figures place the popular app as the 7th largest platform, well ahead of others that have been there for a lot longer such as Twitter, Snapchat, and Pinterest. While it was once the playground of younger people, the social landscape is now a more evenly distributed place. Found inside – Page 42116th International Conference, iConference 2021, Beijing, China, March 17–31, 2021, Proceedings, Part I Katharina Toeppe ... Statistics show that the number of social media users worldwide has increased from 0.97 billion in 2010 to 3.96 ... Found insideStatista 2018a “Number of Social Network Users Worldwide from 2010 to 2021 (In Billions)” Statista www.statista.com/statistics/278414/number-of-worldwide-social-network-users/ Statista 2018b “Number of Mobile Phone Users Worldwide from ... There was a similar story for the adoption of smartphone use also, doubling to almost 42% in the same period. As a Premium user you get access to the detailed source references and background information about this statistic. (Statista, Hootsuite)When it comes to the average time spent on social media daily, Facebook is at the top of the list, with an average of 33 minutes. "Most popular reasons for internet users worldwide to use social media as of 1st quarter 2021." It also has 1.84 billion users that are visiting the social networking site on a daily basis. General social media statistics. Key US Network Growth Statistics 2020-2021: Sources: Statista, PEW Research, OurWorldInData, Data Reportal, eMarketer, Social media platforms & Kepioâs Analysis. For example, TikTok was on one in five devices connected to the internet in 24 months. Today, in 2020, some 3.8 million people use social media, which is more than half the world's population. Internet Usage Trends. The only social media platforms to pass the 1 billion monthly active users (MUA) mark are Facebook, Instagram . Instagram user and usage statistics Which gender uses social media more by platform? Over 3.48 Billion People Use Social Media … Social media user numbers have surged in the past 12 months too, with 520 million new users joining social media in the year to July 2021. What else would you like to see added to this roundup? Marketers rely on current social media statistics and trends to guide their campaigns and other social media-related activities. The chart below shows the extent of these overlaps, with fresh data from GWI providing valuable insights for anyone looking to build a social media ‘mix’ or digital marketing plan. However, TikTok and Reddit are still attracting users at an accelerated pace. Sounds simple enough, but it's a wildly popular concept. Active social media users. The percentage of social media use versus the total population by race for the entire US population is: Unsurprisingly, the percentage of Americans using social media by age is primarily Gen Z and Millennials. Instagram’s potential advertising reach is, Snapchat’s potential advertising reach is, Twitter’s potential advertising reach is roughly. "The Index benchmarks national gender gaps on economic, political, education- and health-based criteria, and provides country rankings that allow for effective comparisons across regions and income groups, over time"--Page 3. LinkedIn has 33 offices and 15,800 employees. and over 1 Mio. Menu. Twitter has 350 million MAU. That's 490 million more social media users than at the start of 2020 and shows that social media is still growing rapidly. According to Statista, as of the first quarter of 2021, Twitter boasted 199 million monetizable daily active users. In 2014 there was a median of 42% of people that accessed the internet occasionally, now this figure must be well over 65%, which was the last number recorded from the PEW study in 2017. Creating a social media marketing strategy is a must for reaching the audiences doing just that. 5. Found inside – Page 250Number of social media users worldwide 2010-2021. Retrieved from https://www.statista. com/statistics/278414/number-of-worldwide-social-network-users/ Stier, S., Bleier, A., Lietz, H., & Strohmaier, M. (2018). 72.38%. It was pushed out globally as TikTok the following year. "Most Popular Reasons for Internet Users Worldwide to Use Social Media as of 1st Quarter 2021. Either way, please jump in and leave a comment below. It would be fascinating to break down the hours spent on each social media site so we could get a better idea of where people from each nation spend there time. Overall, social media usage statistics estimate that an individual will spend 6 years and 8 months of their lifetime on social media. First, let's take a look at some general social media statistics that tell us more about the industry as a whole. While this is more than half the world's population, it's a significant decrease from 61% in 2020. Then you will be able to mark statistics as favourites and use personal statistics alerts. There are 4.14 billion active social media users around the globe. Facebook marketing takes up a significant amount of digital ad spend in 2021. As you’ll have seen by now, social media platform preferences vary from one country to another, so it’s important to dig deeper into the data to understand what’s happening at a local level. A selection of surveys conducted by the PEW Research Center 2012-2019 shows the percentage of US adults who state they use the following apps on their phone or desktop. These figures suggest that more than 9 in 10 internet users now use social media each month (learn more about their broader internet behaviours on our Global Digital Overview page). By 2023, the number of social network users in the U.S. is expected to reach 257.4 million. 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